Research on logos

We decided to go on to you tube and onto google to get some images of some popular logos and to watch some which appear at the beginning of films. Firstly we looked at the 'walt disney' logo, this is because walt disney is a very popular film production. The walt disney logo is a simple design, which just by the logo you can tell that the film is going to be aimed at a younger audience, this is because of the 'fun' font which it uses. The logo is not just plain black, it also appears in multicolour. The castle which features in the logo gives the audience an idea that it is a fairytale type film because castles feature in films such like this. As well as the logo appearing as a still image it also appears at the start of the film as a moving image. During this the castle which is features appears slowly, lighting up from the top to the bottom; this adds to the magical idea which is being portrayed. The music is very dramatic and entertaining, it has a happy element too it which is good because the films always have a happy ending because they are aimed at children.

We then chose to analyse the warner bros logo, this is because it is another logo which appears at the beginning of films so we thought it would help us in designing ours. As this appears at films such as; the matrix. These films do not have a specific genre unlike the walt disney logo. This logo is simple, using two simple primary colours, there neutral so not implying anything, this is because warner bros produce films for all different genres, so there is no need to try and give an impression to an audience. It is a simple shape, however it is still effective as being a well known popular logo.